Monthly Archives: October 2016

Outsourcing Your Graphic Design

Graphic design is a way of using images and text as a form of communication to present information or even to get a message out to the audience.  With this in mind, a graphic designer produces different forms of information visually for websites, advertisements, and publications to help businesses reach customers in different ways.

graphic-design-wallpaperIn today’s age, a lot of people think if they have, and know how to use, Photoshop, that they can design their own graphic designs and be an artist.  This is never as simple as they may think, though.  In order to have a successful company, website, or publication, you need to have a unique and interesting image representing your business in order to attract a higher volume of clients.

Someone skilled in graphic design is able to figure out the most effective way to get a message across visually in all forms of media by using tools such as photography, colors, illustrations, and type.  A graphic designer will analyze and then create solutions to help with problems in communication through the visual works.

As an example, let’s look at an author of a book.  If you have put in a lot of work into writing a book, and it has really good content, you know the importance of having a good cover for the book to attract more readers.  A bad cover turns readers off.  With that in mind, you would be much better off choosing someone that specializes in graphic design.  In the end, it is not only easier for you, but more profitable to allow the graphic designer to do the work.

A graphic designer can do the same for your business by attracting more customers through changing the image of the company.  Large and small companies are known to outsource their needs in graphic design.

One thing to remember is that the longer a visitor stays on your site, the better the chance they will want to do business with you.  If your design isn’t appealing, they may not be compelled to stay on your site and continue to explore what you have to offer. Therefore, having a graphic designer can help you bring in business by making your site interesting and attractive.

The Scannability of Your Website

Did you know that most website visitors do not come to your site just to enjoy the design of it?  We are not saying that web design isn’t an important part of the website.  However, most website visitors come to your site because they want to see if they should purchase from your business.  Pretty simple, right?

Websites are built on small resolutions.  The text online isn’t as readable as even a newspaper.  The photos used are most often in low resolution, causing the viewer to strain to see it all at times.

With this in mind, oftentimes web designers turn to Flash design or JavaScript to attract visitors.  These tools may help add some spice to your website, but they can often do just the opposite of what they are meant to do by distracting or annoying the visitors that have come to your site to find information easily.seo-896175_960_720

If you want to benefit your eCommerce business, the best way is to have a well-ordered website.  Use keywords or phrases that are easy to navigate, as well as effective bullet points to help your customers navigate your page more easily and keep your website looking sharp.  If you are unsure or do not have time to hire an SEO company.

You can, at any point, expand the web design options you use if you find that necessary to bring in customers.

If you, as the business owner, understand what will make your site better, you can then direct the development of the site yourself by using designs that are template rich and give you total control over photos and text in an environment that is easy to use and doesn’t require you to use complicated coding or have to get training to use.

Of course, most web designers would prefer that you use their services rather than doing it yourself, but you have a much stronger interest in seeing your website succeed than someone you hire to build it for you.  If you can use the tools that are available to help make your website user-friendly and easy for customers to scan, then you will realize you can make your own website designs successfully.

Writing content for your website is not the same as writing content for other things.  The thoughts you put on the site have to be compact and easily scannable.  What this means is that, when you write content for your site, you must use things that help your visitor find whatever subject they are wanting to find by using an indexing system or sub-heading that will allow them to quickly scan to see if the page has the information they are looking for.  

If your website doesn’t have the precise information the customer is looking for, they will at least be happy that they didn’t have to spend a lot of time searching your page to discover that.  This may keep the customer searching on other pages within your site to see if the information they want is somewhere else on it.